The Effect of Valence on Young and Older Adults' Attention in a Rapid Serial Visual Presentation Task

Using a rapid serial visual presentation task, the authors examined how the emotional valence of a word affected young and older adults' abilities to detect another word that closely followed it in temporal proximity. Both age groups detected neutral words better when such words followed a positive or negative arousing word rather than a neutral arousing word. These results suggest that emotion influences attention in a similar fashion for young and older adults. Despite evidence that older adults can sometimes show a "positivity effect" in memory, we found no evidence of increased attention toward positive words for older adults.