The People's Republic of China, the ASEAN and Singapore: A matter of economic cooperation and differentiated management

Purpose - The purpose of this paper is to highlight the need for international managers to rethink current managerial practices, especially the application of a universalistic approach in an international business context. A differentiated managerial approach is recommended to meet the challenges of a dynamic environment. Design/methodology/approach - Literature review based on secondary data provides the analysis of the bilateral trade relationship between China and ASEAN. This paper cites the case of the China-Singapore Suzhou Industrial Park project to illustrate the difficulties in international partnerships. Findings - The findings highlight differences in business philosophies; differences in state bureaucracies and political viewpoints concerning business arrangements; socio-cultural differences in values, and expectations of political and business leaders, and their people. Research limitations/implications - The paper highlights the need for further research in Chinese managerial styles and knowledge. Practical implications - The recommended differentiated management approach will allow international managers an alternative option in managing international teams and workforce diversity in cross border business partnerships. Originality/value - The literature gap in this particular area of study presents an opportunity to explore new managerial approaches in international management practices.