ADA Value: Innovation

Innovation means thinking of ways to make things better, then implementing and monitoring change and re-evaluating outcomes. Here, Rodriguez narrates that the American Dietetic Association (ADA) has innovated and responded to change in a rapidly evolving technological world. A completely revised ADA Web site was launched in January that uses the latest technology to bring beneficial, audience-specific information to the public, students, the media, health professionals, and ADA members alike. They also use blogs, Facebook, and Twitter to convey important information. Among other things, she stresses that innovation keeps every dietitian competitive and helps them advance their profession.