Odor selection, preferences and identification

69 college women were given samples of 8 perfumes and indicated whether they thought the perfume to be expensive or inexpensive and the odor to be pleasant or unpleasant. The mean percentage of correct estimations of perfume value was 55 (50% being chance identification) and the floral odor was iden...

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Veröffentlicht in:Journal of applied psychology 1949-04, Vol.33 (2), p.167-174
Hauptverfasser: Locke, Bernard, Grimm, Charles H
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container_title Journal of applied psychology
container_volume 33
creator Locke, Bernard
Grimm, Charles H
description 69 college women were given samples of 8 perfumes and indicated whether they thought the perfume to be expensive or inexpensive and the odor to be pleasant or unpleasant. The mean percentage of correct estimations of perfume value was 55 (50% being chance identification) and the floral odor was identified with 23.5% accuracy. There was a tendency to select expensive perfumes as being inexpensive and to attribute unpleasantness to odors thought to be costly.
doi_str_mv 10.1037/h0062514
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identifier ISSN: 0021-9010
ispartof Journal of applied psychology, 1949-04, Vol.33 (2), p.167-174
issn 0021-9010
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source MEDLINE; EBSCOhost APA PsycARTICLES; Periodicals Index Online
subjects Commerce
Female
Human
Humans
Odor Discrimination
Odorants
Old Medline
Olfactory Perception
Olfactory Stimulation
title Odor selection, preferences and identification
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