Odor selection, preferences and identification

69 college women were given samples of 8 perfumes and indicated whether they thought the perfume to be expensive or inexpensive and the odor to be pleasant or unpleasant. The mean percentage of correct estimations of perfume value was 55 (50% being chance identification) and the floral odor was identified with 23.5% accuracy. There was a tendency to select expensive perfumes as being inexpensive and to attribute unpleasantness to odors thought to be costly.