Pink Rupees or Gay Icons?: Accounting for the Camp Appropriation of Male Bollywood Stars

Discussions of contemporary films and publications now illustrate the problematic terminology of terms like ‘gay’ or ‘camp’ in India, coupled with increasing speculation and reference to homosexuality. This article analyses media representations of Hindi cinema stars and highlights the emergence of some male stars as icons for gay communities within India and in the diaspora. Analysis of the way Bollywood celebrities are represented in India’s press in-dicates that the media has been crucial for this emergence to occur. Focussing on Shah Rukh Khan, Bollywood’s most recognisable and influential star today, the article argues that while a cult of interpretation surrounds Bollywood icons, there is a definite trend of stars confronting and negotiating sexually ambiguous spaces, both on screen and off. Media ‘gossip’ and specific public responses thus serve a variety of commercial as well as socio-cultural and wider political purposes.