Bicultural-Bilinguals: The Effect of Cultural Frame Switching on Translation Equivalence

Cross-cultural management research suggests that bicultural-bilinguals are ideal cultural mediators as they are able to access dual cultural frameworks and seamlessly switch back and forth between these. The assumption is that this switching between cultural frameworks ensures equivalency in meaning...

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Veröffentlicht in:International journal of cross cultural management : CCM 2010-04, Vol.10 (1), p.77-92
Hauptverfasser: Ringberg, Torsten V., Luna, David, Reihlen, Markus, Peracchio, Laura A.
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Sprache:eng
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