The Family That Gambles Together: Business and Social Concerns

In order to meet the competition from new gambling venues, Las Vegas casinos have embarked upon a new marketing strategy. They are seeking the patronage of family vaca tioners. This approach will result in many children being directly exposed to the gambling activity in casinos — activity heretofore considered to be suitable for adults only. This arti cle looks at business advantages and disadvantages inherent in this marketing effort. It also considers the positive and negative social consequences of marketing casino products to families.