Seasonal Variation of Coastal Resort Visitors: Hilton Head Island

Seasonal Variation of Coastal Resort Visitors: Hilton Head Island

This study identified numerous significant differences in visitors to Hilton Head Island according to season. The most useful are length of stay according to accommodation type, attributes important in the decision to visit, and trip origin. The study suggests that approaching segmentation by season...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of travel research 1992-07, Vol.31 (1), p.50-56
Hauptverfasser: Bonn, Mark A., Furr, H. Leslie, Uysal, Muzaffer
Format: Artikel
Sprache:eng
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:This study identified numerous significant differences in visitors to Hilton Head Island according to season. The most useful are length of stay according to accommodation type, attributes important in the decision to visit, and trip origin. The study suggests that approaching segmentation by seasonality is a useful practice.
ISSN:0047-2875
1552-6763
DOI:10.1177/004728759203100110