Selling Science to the Public

Highfield, the science editor of the "Daily Telegraph," describes his efforts to find news of interest to his readers. He suggests that scientists could learn from the journalist's obsession with the reader and describes several popular mass experiments. Highfield concludes scientists...

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Veröffentlicht in:	Science (American Association for the Advancement of Science) 2000-07, Vol.289 (5476), p.59-59
1. Verfasser:	Highfield, Roger
Format:	Artikel
Sprache:	eng
Schlagworte:	Audiences Control Groups Essays on Science and Society Journalism Journalism, Scientific Journalists Obesity Organic Chemistry Physics Public opinion Science Science and Society Science journalism Scientific Methodology Scientists Telegraph
Online-Zugang:	Volltext
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Beschreibung
Zusammenfassung:	Highfield, the science editor of the "Daily Telegraph," describes his efforts to find news of interest to his readers. He suggests that scientists could learn from the journalist's obsession with the reader and describes several popular mass experiments. Highfield concludes scientists should realize that speaking to a basic human need is the foundation of all good communication.
ISSN:	0036-8075 1095-9203
DOI:	10.1126/science.289.5476.59