A Preliminary Investigation into the Psychographics of Nature-Based Travelers to the Southeastern United States

The purpose of this study was to determine if psychographic research, which attempts to look at the life-style characteristics of tourists, can be used to differentiate segments of the nature-based travel market. Furthermore, it attempted to determine whether differ ences exist between members of the resulting segments with respect to their travel behavior, environmental attitudes, and demographic characteristics. This information should be useful to nature-based tourism marketers and planners in developing tourism products that will be attractive to various target markets.