Hotel Selection Factors as They Relate to Business Travel Situations

Hotel Selection Factors as They Relate to Business Travel Situations

A sample of the business travel market is analyzed to determine whether the importance placed on particular hotel product attributes varies by travel situation. Multiple discriminant analysis is used to see whether certain attributes are able to correctly discriminate among five travel situations.

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Bibliographische Detailangaben
Veröffentlicht in:Journal of travel research 1993-10, Vol.32 (2), p.42-48
Hauptverfasser: Mccleary, Ken W., Weaver, Pamela A., Hutchinson, Joe C.
Format: Artikel
Sprache:eng
Schlagworte:
Brand loyalty
Business travel
Computer centers
Consumer behavior
Decision making
Discriminant analysis
Hotels & motels
Market segments
Market strategy
Market surveys
Marketing
Principal components analysis
Purchasing
Questionnaires
Regression analysis
Variables
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Beschreibung
Zusammenfassung:A sample of the business travel market is analyzed to determine whether the importance placed on particular hotel product attributes varies by travel situation. Multiple discriminant analysis is used to see whether certain attributes are able to correctly discriminate among five travel situations.
ISSN:0047-2875
1552-6763
DOI:10.1177/004728759303200206