The competitive environment for agricultural bankers in the US

The competitive environment for agricultural bankers in the US

A survey of agricultural banks in the US identified several important competitive challenges for credit providers to agriculture. The importance of various factors to customer loyalty is investigated, as is the importance of various potential products and services toward maintaining a competitive ag...

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Veröffentlicht in:Agribusiness (New York, N.Y.) N.Y.), 1997-07, Vol.13 (4), p.431-444
Hauptverfasser: Moss, L.M. (University of Illinois, Urbana, IL.), Barry, P.J, Ellinger, P.N
Format: Artikel
Sprache:eng
Schlagworte:
Agribusiness
Agricultural banking
AGRICULTURAL BANKS
Agricultural credit
Agricultural lending
Agriculture
BANCOS AGRICOLAS
BANQUE AGRICOLE
Brand loyalty
COMPETENCIA ECONOMICA
Competition
Competition between financial institutions
CONCURRENCE ECONOMIQUE
CREDIT
CREDITO
CUSTOMER LOYALTY
CUSTOMER RELATIONS
ECONOMIC COMPETITION
ENCUESTAS
ENQUETE
ETATS UNIS
EUA
Interest rates
MARKET SHARE
Market surveys
PRODUCTOS
PRODUCTS
PRODUIT
REGIONAL SURVEYS
SERVICE
SERVICES
SERVICIOS
Studies
SURVEYS
USA
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Beschreibung
Zusammenfassung:A survey of agricultural banks in the US identified several important competitive challenges for credit providers to agriculture. The importance of various factors to customer loyalty is investigated, as is the importance of various potential products and services toward maintaining a competitive agricultural lending position in future. Bankers stressed the importance of maintaining good, long term relationships with borrowers to future competitiveness
ISSN:0742-4477
1520-6297
DOI:10.1002/(SICI)1520-6297(199707/08)13:4<431::AID-AGR9>3.0.CO;2-#