The Role of Intrinsic Motivation in System Adoption: A Cross-Cultural Perspective

There are relatively few empirical studies that examine cultural differences in students' motivation and acceptance to use web-based learning systems. Asian and Western countries have different systems of thought, which are rooted in their respective national culture. Although there are a number of theories to explain individuals' behavior within different cultures, few studies have been published on web-based learning differences. In this study, we investigate the motivational differences among Chinese and Canadian online learners. We enhance the body of knowledge by analyzing the effects of intrinsic motivation on the technology acceptance model, its applicability to the two cultural groups, and the use of the theory of "cognitive systems of thought" to gain insight. Keywords: Web-based Learning System, Extrinsic Motivation, Intentions, China, Intrinsic Motivation, Enjoyment, Cognitive Systems of Thought, Culture, Technology Acceptance Model