The Consumer CD-ROM Market: A Winner's Story

The Consumer CD-ROM Market: A Winner's Story

In 1993 PolyMEDIA (then "ProTech International") released New Zealand's first consumer multimedia title on CD-ROM, "New Zealand Birds". PolyMEDIA's success as a developer of consumer multimedia products is due to a range of factors. The primary factor is the company...

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Veröffentlicht in:Library Hi Tech News 2001-04, Vol.18 (4), p.25-26
Hauptverfasser: Clarke, Deleece, Gwynne-Hussey, Steve
Format: Artikel
Sprache:eng
Schlagworte:
CD-ROM
CD-ROM databases
Companies
Corporate profiles
Multimedia computer applications
New Zealand
PolyMEDIA Ltd
Software
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Beschreibung
Zusammenfassung:In 1993 PolyMEDIA (then "ProTech International") released New Zealand's first consumer multimedia title on CD-ROM, "New Zealand Birds". PolyMEDIA's success as a developer of consumer multimedia products is due to a range of factors. The primary factor is the company's niche in the market. PolyMEDIA has never attempted to compete in the world market with products that might have broader appeal.
ISSN:0741-9058
2054-1678
DOI:10.1108/lhtn.2001.23918dad.001