An exploratory study of advancing mobilization in the life insurance industry: the case of Taiwan's Nan Shan Life Insurance Corporation

The practical application of enterprise mobilization is the use of a wireless network system and equipment to allow employees to update information on demand. This study employs a case study method, using in-depth interviews of 29 corporate managers and experts to understand the current state of mob...

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Veröffentlicht in:	Internet research 2003-01, Vol.13 (4), p.297-310
Hauptverfasser:	Luarn, Pin, Lin, Tom M.Y., Lo, Peter K.Y.
Format:	Artikel
Sprache:	eng
Schlagworte:	Access to information Administrators Automation Business Administration Case Studies Corporations Electronic Commerce Employees Field study Foreign Countries Information Processing Information storage Insurance industry Insurance Occupations Internet Life Insurance Managerial Occupations Mobile communications Mobilization Nan Shan Life Insurance Corporation Networks Resource Allocation Salespeople Studies Success factors Taiwan Telecommunications Wireless communications Wireless networks
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Beschreibung
Zusammenfassung:	The practical application of enterprise mobilization is the use of a wireless network system and equipment to allow employees to update information on demand. This study employs a case study method, using in-depth interviews of 29 corporate managers and experts to understand the current state of mobilization in the life insurance industry. The study suggests a conceptual framework for mobilization in the life insurance industry, and formulates possible research propositions incorporating a number of variables. The study also suggests a total of ten key success factors for the implementation of mobilization in the life insurance industry.
ISSN:	1066-2243 2054-5657
DOI:	10.1108/10662240310488979