LexisNexis Undertakes Modest Rebranding Effort.(Brief Article)

LexisNexis Undertakes Modest Rebranding Effort.(Brief Article)

Reed Elsevier (http://www.reedelsevier.com) has announced the removal of the hyphen in the name of its leading search service subsidiary. LexisNexis is the new brand name representing all Reed Elsevier legal and information products worldwide, except for those that already have very strong brand nam...

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Veröffentlicht in:Information today 2001-07, Vol.18 (7), p.3-3
1. Verfasser: Quint, Barbara
Format: Artikel
Sprache:eng
Schlagworte:
Database industry
Marketing
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Zusammenfassung:Reed Elsevier (http://www.reedelsevier.com) has announced the removal of the hyphen in the name of its leading search service subsidiary. LexisNexis is the new brand name representing all Reed Elsevier legal and information products worldwide, except for those that already have very strong brand names, such as Butterworths in the UK and Martindale-Hubble or Matthew Bender in the US.
ISSN:8755-6286
2169-0340