Factors influencing consumer rankings of alternative retail beef packaging

Ordered probit models were used to identify factors which influenced consumer rankings of vacuum skin packaged steaks and roasts. Variables included selected demographic characteristics and concerns regarding retail beef packaging. Information pertaining to the color of the beef in, and the benefits...

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Bibliographische Detailangaben
Veröffentlicht in:	Agribusiness (New York, N.Y.) N.Y.), 1991-05, Vol.7 (3), p.253-267
Hauptverfasser:	Pelzer, P.M.L. (University of Wyoming), Menkhaus, D.J, Whipple, G.D, Field, R.A, Moore, S.W
Format:	Artikel
Sprache:	eng
Schlagworte:	ALIMENTOS Attitude surveys BEEF BISTEC CALIFORNIA CALIFORNIE Carbon monoxide CARNE DE RES Cattle industry COLOR COLORADO COLOUR COMPORTAMIENTO DEL CONSUMIDOR COMPORTEMENT DU CONSOMMATEUR CONDITIONNEMENT Consumer attitudes CONSUMER BEHAVIOUR CONSUMER INFORMATION CONSUMER PREFERENCES CONSUMER PROTECTION CONSUMER SURVEYS Consumers Consumption COULEUR DEMOGRAFIA Demographics DEMOGRAPHIE DEMOGRAPHY denver, colorado EMBALAJE EN VACIO EMBALLAGE SOUS VIDE EMPAQUETADO ENCUESTAS AL CONSUMIDOR ENQUETE AUPRES DES CONSOMMATEURS FOODS los angeles, california Marketing Meat MEAT CUTS PACKAGING PIECE DE VIANDE PIEZAS DE CARNE PRODUIT ALIMENTAIRE PROTECCION DEL CONSUMIDOR PROTECTION DU CONSOMMATEUR Questionnaires R&D Ratings & rankings Regression analysis Research & development RETAIL MARKETING Retail stores roasts Skin STEAK STEAKS Studies VACUUM PACKING vacuum skin packaging VENTA AL POR MENOR VENTE AU DETAIL VIANDE BOVINE
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Beschreibung
Zusammenfassung:	Ordered probit models were used to identify factors which influenced consumer rankings of vacuum skin packaged steaks and roasts. Variables included selected demographic characteristics and concerns regarding retail beef packaging. Information pertaining to the color of the beef in, and the benefits of, the vacuum package was found to be among the most important factors.
ISSN:	0742-4477 1520-6297
DOI:	10.1002/1520-6297(199105)7:3<253::AID-AGR2720070307>3.0.CO;2-G