A case study of the Croatian beer market structure and performances

A case study of the Croatian beer market structure and performances

This paper considers the structure and performances of the Croatian beer market, as well as consumers' attitudes and preferences. The results emphasise that the domestic brands with their quality and tradition, in spite of the imported beer brands' influence, are the dominant brands on the...

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Veröffentlicht in:British food journal (1966) 2003-04, Vol.105 (3), p.193-203
Hauptverfasser: Dumicic´, Ksenija, Renko, Sanda, Renko, Natasa
Format: Artikel
Sprache:eng
Schlagworte:
Beer
beers
Brands
Breweries
case studies
consumer attitudes
Consumer behavior
Consumption
Imports
market structure
Statistical analysis
Studies
Taxation
World War I
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Beschreibung
Zusammenfassung:This paper considers the structure and performances of the Croatian beer market, as well as consumers' attitudes and preferences. The results emphasise that the domestic brands with their quality and tradition, in spite of the imported beer brands' influence, are the dominant brands on the Croatian beer market.
ISSN:0007-070X
1758-4108
DOI:10.1108/00070700310477130