What is the specificity of speech

This case study demonstrates that electoral speeches possess specific characteristics. We give the example of Stephen Harper's speeches, given during the 2008 elections, which differ from those delivered when he was prime minister. The electoral speech is more socially anchored. It values the nation. When he is campaigning, S. Harper also uses the pronoun "we" more frequently, so that he does not appear as the main decider of collective choices. Compared with governmental speeches, electoral speeches are also less theoretical and more action orientated as indicated by the predominance of verbal over nominal groups. The very frequent presence of the negative construction and the use of opponents' names highlight the polemic character of electoral speeches. Adapted from the source document.