Employer attitudes toward health maintenance organizations

Employer attitudes toward health maintenance organizations

Employer attitudes play an important role in the success of the HMO concept. People who are considering or who are currently developing a program for marketing an HMO in a community should analyze those attitudes. The study reported on here provides valuable insights to help in this endeavor.

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Bibliographische Detailangaben
Veröffentlicht in:Health care management review 1982-01, Vol.7 (1), p.57-66
Hauptverfasser: Rao, Tanniru R., Chin, Maryam
Format: Artikel
Sprache:eng
Schlagworte:
Acceptance
Attitude
Attitudes
Awareness
Employers
Health Benefit Plans, Employee
Health Maintenance Organizations
HMOs
Humans
Industry
Insurance, Health
Market strategy
Marketing
Marketing of Health Services
Methods
Statistics as Topic
Studies
United States
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Beschreibung
Zusammenfassung:Employer attitudes play an important role in the success of the HMO concept. People who are considering or who are currently developing a program for marketing an HMO in a community should analyze those attitudes. The study reported on here provides valuable insights to help in this endeavor.
ISSN:0361-6274
1550-5030
DOI:10.1097/00004010-198200710-00008