Field-tested strategies for physician recruitment and contracting

The aging of the US population presents a challenge to American hospitals and health systems. Not only are patients aging, but their care needs are becoming more complex as well. Compounding the problem is that many physicians are reaching retirement age, and their younger contemporaries (those born...

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Veröffentlicht in:Journal of healthcare management 2009-05, Vol.54 (3), p.151-158
Hauptverfasser: Cohn, Kenneth H, Harlow, David C
Format: Artikel
Sprache:eng
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Zusammenfassung:The aging of the US population presents a challenge to American hospitals and health systems. Not only are patients aging, but their care needs are becoming more complex as well. Compounding the problem is that many physicians are reaching retirement age, and their younger contemporaries (those born on or after 1965) tend to have a different approach to medical practice, valuing a work-life balance. A healthcare organization's ability to recruit and retain physicians affects its ability to deliver mission-critical care to its community. Clearly, the CEO must play a role in physician recruiting. Standing out in a crowded field is difficult, so the organization's marketing and recruiting teams should pair up to strengthen the recruiting initiative. Timeliness and precision in executing the offer are essential. The following are some details that deserve attention and careful execution: 1. verbal agreement, 2. extra incentive, 3. date of expiration, and 4. consultation with a healthcare attorney.
ISSN:1096-9012
1944-7396
DOI:10.1097/00115514-200905000-00003