Social Dominance Orientation and Group Context in Implicit Group Prejudice

We tested the joint influence of individual difference and situational factors on implicit group prejudice. Participants in Experiments 1 and 2 were briefly shown in-group or out-group pronouns prior to evaluating good or bad trait adjectives. Under standard conditions (Experiment 1), there was no difference between participants with high and low social dominance orientation (SDO), but when the intergroup context was made more salient (Experiment 2), high-SDO participants alone showed implicit group prejudice. Implications for the malleability and consensuality of implicit prejudice are discussed.