Taking U.S. health services overseas

A number of savvy healthcare organizations are expanding their medical programs to draw more international patients. Healthcare providers that can do this successfully will find their investments can make good economic sense and the rewards can be significant. US healthcare providers can benefit fro...

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Veröffentlicht in:Marketing health services 2002, Vol.22 (2), p.21-23
1. Verfasser: Fell, Daniel
Format: Magazinearticle
Sprache:eng
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Zusammenfassung:A number of savvy healthcare organizations are expanding their medical programs to draw more international patients. Healthcare providers that can do this successfully will find their investments can make good economic sense and the rewards can be significant. US healthcare providers can benefit from serving international patients in a number of ways. For starters, national and international recognition can come from serving patients from across the globe, and c countries, regions and referral sources can encourage new loyalty. The severity and complexity of medical cases can be rewarding, as can maximum reimbursement. All of these combined create a strong incentive for healthcare providers to court foreign consumers and their interest in US medical care.
ISSN:1094-1304