A Post-1990s Assessment of Strategic Hospital Alliances and Their Marketplace Orientations: Time to Refocus

In past years, many SHAs formed in local urban markets to better compete for managed care contracts. In response to 1990s forces, these SHAs appear to have adapted product, production, and selling orientations to their markets, aimed at large institutional purchasers of health care. However, health...

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Veröffentlicht in:	Health care management review 2002-04, Vol.27 (2), p.33-49
Hauptverfasser:	Olden, Peter C., Roggenkamp, Susan D., Luke, Roice D.
Format:	Artikel
Sprache:	eng
Schlagworte:	Acquisitions & mergers Alliances Commercial markets Competition Consumer Behavior Consumers Customers Economic Competition - trends Health care industry Health Care Sector - statistics & numerical data Health Care Sector - trends Health Facility Merger - statistics & numerical data Health Facility Merger - trends Health maintenance organizations Health Services Research HMOs Hospital Shared Services - organization & administration Hospital Shared Services - statistics & numerical data Hospital Shared Services - trends Hospital systems Hospitals Hospitals, Urban - organization & administration Hospitals, Urban - statistics & numerical data Hospitals, Urban - trends Managed care Managed Care Programs - trends Market orientation Marketing Marketing of Health Services - methods Marketing of Health Services - trends Multi-Institutional Systems - organization & administration Multi-Institutional Systems - statistics & numerical data Multi-Institutional Systems - trends Organizational Affiliation - trends Patients Product orientation Statistical analysis Strategic management United States Urban areas
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Zusammenfassung:	In past years, many SHAs formed in local urban markets to better compete for managed care contracts. In response to 1990s forces, these SHAs appear to have adapted product, production, and selling orientations to their markets, aimed at large institutional purchasers of health care. However, health care markets have evolved differently than anticipated. SHAs and their hospitals should now adopt the marketing orientation and focus more on patients and enrollees.
ISSN:	0361-6274 1550-5030
DOI:	10.1097/00004010-200204000-00004