Relationship of Birth Order and the Marketing-Related Variable of Materialism

Relationship of Birth Order and the Marketing-Related Variable of Materialism

The relationship between the birth order and materialism scores was investigated using materialism conceptualized as a consumer value. Data were collected from 275 alumni of a major southwestern university. The analysis indicated that firstborns in this sample scored significantly lower on materiali...

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Veröffentlicht in:Psychological reports 2000-04, Vol.86 (2), p.429-434
Hauptverfasser: Zemanek, James E., Claxton, Reid P., Zemanek, Wendy H-G.
Format: Artikel
Sprache:eng
Schlagworte:
Adult
Aged
Aged, 80 and over
Birth Order
Consummatory Behavior
Female
Humans
Male
Middle Aged
Personality Inventory
Social Dominance
Social Values
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Beschreibung
Zusammenfassung:The relationship between the birth order and materialism scores was investigated using materialism conceptualized as a consumer value. Data were collected from 275 alumni of a major southwestern university. The analysis indicated that firstborns in this sample scored significantly lower on materialism than younger siblings
ISSN:0033-2941
1558-691X
DOI:10.2466/pr0.2000.86.2.429