Patient and physician acceptance of a campaign approach to promoting physical activity: the "Move for Health" project

Physical inactivity increases the risk of many chronic disorders. There is clear evidence that primary care-based interventions to promote physical activity may be effective under controlled research conditions. Yet little is known how this evidence translates into routine primary care practice. The pilot project "Move for Health" tested recruitment of family physicians for a primary prevention project and evaluated the feasibility of systematic assessment and discussion of patients' physical activity taking daily practice routine into account. Patients aged 16-65 years completed a screening questionnaire during 8 two-week campaigns in 2004-5. Physicians evaluated and discussed questionnaire responses and offered a physical activity information leaflet and/or a voucher for a special physical activity counselling session to all inactive patients. Participating practices were interviewed to assess their experience of the project. 40 primary care physicians were motivated to participate. Recruitment was most effective through personal contacts of the project team's colleagues. 67% of the patients completed the screening questionnaire and 92% of these questionnaires were discussed during consultation. 83% of patients accepted the leaflet or the voucher, but only a minority of patients attended the special counselling session. With increasing age and readiness for behavioural change patients were more likely to attend the counselling session. A campaign approach consisting of systematic screening and brief counselling of insufficiently active patients in general practice is feasible. Participating practices considered the amount of work associated with the project to be manageable and 1-3 counselling campaigns per year to be feasible if the project runs for several years.