Enlightened experimentation. The new imperative for innovation

Enlightened experimentation. The new imperative for innovation

The high cost of experimentation has long put a damper on companies' attempts to create great new products. But new technologies are making it easier than ever to conduct complex experiments quickly and cheaply. Companies now have an opportunity to take innovation to a whole new level--if they&...

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Veröffentlicht in:Harvard business review 2001-02, Vol.79 (2), p.66-75
1. Verfasser: Thomke, S
Format: Magazinearticle
Sprache:eng
Schlagworte:
Commerce - organization & administration
Health administration
Organizational Innovation
Product Line Management
United States
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Zusammenfassung:The high cost of experimentation has long put a damper on companies' attempts to create great new products. But new technologies are making it easier than ever to conduct complex experiments quickly and cheaply. Companies now have an opportunity to take innovation to a whole new level--if they're willing to rethink their R&D from the ground up.
ISSN:0017-8012