Chemosensory Cross-Modal Stroop Effects: Congruent Odors Facilitate Taste Identification

In order to explore the cross-modal cognitive associations between smell and taste, a chemosensory analogue of the Stroop task (Stroop 1935) was developed. Fourteen participants were presented with an odorant and a tastant and asked to identify the tastant as “sweet” or “sour” by pressing 1 of 2 but...

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