Chemosensory Cross-Modal Stroop Effects: Congruent Odors Facilitate Taste Identification
In order to explore the cross-modal cognitive associations between smell and taste, a chemosensory analogue of the Stroop task (Stroop 1935) was developed. Fourteen participants were presented with an odorant and a tastant and asked to identify the tastant as “sweet” or “sour” by pressing 1 of 2 but...
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Veröffentlicht in: | Chemical senses 2007-05, Vol.32 (4), p.337-341 |
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Hauptverfasser: | , |
Format: | Artikel |
Sprache: | eng |
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Zusammenfassung: | In order to explore the cross-modal cognitive associations between smell and taste, a chemosensory analogue of the Stroop task (Stroop 1935) was developed. Fourteen participants were presented with an odorant and a tastant and asked to identify the tastant as “sweet” or “sour” by pressing 1 of 2 buttons as quickly as possible. Participants were faster to name the taste when it was presented with an odor that was congruent (e.g., strawberry/sweet) than with an incongruent odor (e.g., strawberry/sour). These results support the concept of a high level of cognitive integration between the senses of smell and taste and illustrates occasions of interference between information arising from different sensory systems. |
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ISSN: | 0379-864X 1464-3553 |
DOI: | 10.1093/chemse/bjm001 |