Health hazard?

The article asserts the responsible examination of the ethical aspect of healthcare marketing, in relation to the article, Advertising by Academic Medical Centers, which appeared in the March 28, 2005 issue of the Archives of Internal Medicine. The article focused on issues concerning advertising sp...

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Veröffentlicht in:	Marketing health services 2005-12, Vol.25 (4), p.14, 16-14
Hauptverfasser:	English, Joel, Klein, Rob, Niehaus, Tess, Ross, Joyce M
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Academic Medical Centers Advertising Archives & records Audiences Business ethics Clinical Trials as Topic Consumer behavior Consumers Content analysis Deception Decision making Health administration Health care Health services Hospitals Information sources Marketing Marketing of Health Services - ethics Patients Pharmaceutical industry Physicians Qualitative research United States
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Zusammenfassung:	The article asserts the responsible examination of the ethical aspect of healthcare marketing, in relation to the article, Advertising by Academic Medical Centers, which appeared in the March 28, 2005 issue of the Archives of Internal Medicine. The article focused on issues concerning advertising specific healthcare services. It is believed that the research outlined in the Archives article is flawed in all three areas of market research: research definition, design and analysis and conclusions. By definition, advertising is self-serving. But self-serving does not automatically translate to inappropriate, misleading, or insensitive. All marketing professionals are responsible for honest and ethical advertising, and healthcare marketers must be particularly sensitive because of their services' life-and-death character and attendant vulnerability.
ISSN:	1094-1304