Birth Order and Two Marketing-Related Measures of Aggression

Birth Order and Two Marketing-Related Measures of Aggression

Several bodies of research link birth order and aggression. With a sample of 144 women and 225 men business students, the present study investigated birth order and aggression using two measures from academic marketing. Neither measure detected significant influence of birth order. Implications are...

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Veröffentlicht in:Psychological reports 1999-02, Vol.84 (1), p.236-238
1. Verfasser: Claxton, Reid P.
Format: Artikel
Sprache:eng
Schlagworte:
Adult
Aggression
Birth Order - psychology
Female
Humans
Male
Marketing of Health Services
Middle Aged
Surveys and Questionnaires
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Beschreibung
Zusammenfassung:Several bodies of research link birth order and aggression. With a sample of 144 women and 225 men business students, the present study investigated birth order and aggression using two measures from academic marketing. Neither measure detected significant influence of birth order. Implications are discussed regarding marketing and consumers' behavior.
ISSN:0033-2941
1558-691X
DOI:10.2466/pr0.1999.84.1.236