Victorian Era Esthetic and Restorative Dentistry: An Advertising Trade Card Gallery

ABSTRACT A chief means of print advertising in the Victorian era was the “trade card.” Innumerable products, companies, and services were highlighted on colorful chromolithographic trade cards, and these became desirable collectible objects which were pasted into scrapbooks and enjoyed by many families. Dentistry‐ and oral health‐related subjects were often depicted on Victorian trade cards, and esthetic and restorative dentistry themes were featured. This review describes the history of advertising trade cards and offers a photographic gallery of dentistry‐related cards of the era.