Why Are You Bringing Up Condoms Now ? The Effect of Message Content on Framing Effects of Condom Use Messages

According to prospect theory ( A. Tversky & D. Kahneman, 1981 ), messages advocating a low-risk (i.e., easy, low-cost) behavior are most effective if they stress the benefits of adherence ( gain framed ), whereas messages advocating a risky behavior are most effective if they stress the costs of...

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Veröffentlicht in:	Health psychology 2005-05, Vol.24 (3), p.321-326
Hauptverfasser:	Kiene, Susan M, Barta, William D, Zelenski, John M, Cothran, Dee Lisa
Format:	Artikel
Sprache:	eng
Schlagworte:	Adult Attitude Biological and medical sciences Condoms Condoms - utilization Connecticut Female Framing Fundamental and applied biological sciences. Psychology Health Behavior Health Promotion HIV Human Humans Male Messages Miscellaneous Persuasive Communication Preventive strategies Psychology and medicine Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Sexual behaviour Sexual Risk Taking Sexually Transmitted Diseases - prevention & control USA
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