Learning to Lobby for Probreastfeeding Legislation: The Story of a Texas Bill to Create a Breastfeeding-Friendly Physician Designation

Legislation can reduce institutional barriers to breastfeeding. Lobbying is the process by which legislation is influenced by a special interest group. While generally thought of as an activity available only to the rich and powerful, lobbying by lactation activists can be an effective way to change public policy. A breastfeeding coalition in central Texas has been involved with lobbying efforts since 1995. Tactical lessons learned are shared to inspire and assist others seeking to pass probreastfeeding legislation. Journal of Human Lactation. 21(2):191-198.