The War Against Skin Cancer: The Time for Action Is Now

Skin cancer is diagnosed in more than 1.5 million Americans each year. Alarmingly, this staggering number is projected to continue to grow. Although some controversy exists about the cause of skin cancer, it is well accepted that excessive exposure to solar UV radiation is the major cause. Here, Poochareon discusses the incidence and prevalence of skin cancer and melanoma and embarks a new path that will lead to a new way of thinking about cutaneous health so that avoidance of dangerous UV radiation-seeking behavior is the norm rather than the exception.