Emerging technologies and corporate culture at Microsoft: a methodological note

This article explores factors important in the study and examination of corporate culture and change. The particular focus is on the technological methods used to conduct a study of accessible technology and corporate culture at Microsoft Corporation. Reasons for particular approaches are explained....

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Veröffentlicht in:Behavioral sciences & the law 2005-01, Vol.23 (1), p.65-96
Hauptverfasser: Klein, David, Schmeling, James, Blanck, Peter
Format: Artikel
Sprache:eng
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Zusammenfassung:This article explores factors important in the study and examination of corporate culture and change. The particular focus is on the technological methods used to conduct a study of accessible technology and corporate culture at Microsoft Corporation. Reasons for particular approaches are explained. Advantages and challenges of emerging technologies that store and retrieve information in the study of corporate culture are reviewed. Copyright © 2005 John Wiley & Sons, Ltd.
ISSN:0735-3936
1099-0798
DOI:10.1002/bsl.627