Effects of community identity and topophilia on environmentally-conscious behavior

This study classified environmentally-conscious behaviors of residents (n=335) along Lake Biwa as a common goods into personal and group behavioral intentions, and examined the determinants of these intentions. Identification with the community was a social identity, and differed from attachment to Lake Biwa, which was defined as topophilia. The results indicated that group behavior was affected by topophilia, while personal behavior was influenced by general attitudes about the environmental problems of the lake and evaluations of the cost for the behavior. Community identity had a significant effect on both personal and group behavior. Rational or emotional decision making processes resulted in two different types of environmentally-conscious behaviors.