Importance of Personal Goals in People with Independent Versus Interdependent Selves

This paper investigates how the importance attached to personal goals differs according to the person's independent or interdependent self. Results of one questionnaire study and two priming studies showed that, overall, independents considered their goals more important than interdependents. A closer analysis revealed, however, that interdependents assigned more relevance to social goals (e.g., harmony with others), than to individual goals (e.g., to be successful), whereas independents attached equal importance to both types of goals.