The Analytical Potentials of Survey Trend Data from Market Research. The Case of German Media Analysis Data
The design and the content of the Media Analyse, a repeated survey of media use for the purposes of market research, are described. Then, the analytical potential of these data is demonstrated by examining the question whether the introduction of the Dual Broadcasting System in Germany after 1984 ha...
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| Veröffentlicht in: | Historical social research (Köln) 2009-01, Vol.34 (1 (127)), p.49-61 |
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| container_issue | 1 (127) |
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| container_title | Historical social research (Köln) |
| container_volume | 34 |
| creator | Hagenah, Jörg Meulemann, Heiner |
| description | The design and the content of the Media Analyse, a repeated survey of media use for the purposes of market research, are described. Then, the analytical potential of these data is demonstrated by examining the question whether the introduction of the Dual Broadcasting System in Germany after 1984 has increased the preference for TV in the population — which indeed it has. |
| doi_str_mv | 10.12759/hsr.34.2009.1.49-61 |
| format | Article |
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| language | eng |
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| source | Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals; Sociological Abstracts; Jstor Complete Legacy |
| subjects | Audiences Broadcasting Bundesrepublik Deutschland Case studies Data Data analysis Federal Republic of Germany Forschungsarten der Sozialforschung Germany Historical analysis Internet Leisure time Linking Theory and Data: Process-Generated and Longitudinal Data for Analysing Long-Term Social Processes / Verknüpfen von Theorie und Daten: Prozess-generierte und longitudinale Daten zur Analyse langfristiger sozialer Prozesse Longitudinal studies Mass Media Media studies Media use Radio Research methods Social history Sozialwissenschaften, Soziologie Survey analysis Surveys Television Television broadcasting Television networks Trends |
| title | The Analytical Potentials of Survey Trend Data from Market Research. The Case of German Media Analysis Data |
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