The Analytical Potentials of Survey Trend Data from Market Research. The Case of German Media Analysis Data

The Analytical Potentials of Survey Trend Data from Market Research. The Case of German Media Analysis Data

The design and the content of the Media Analyse, a repeated survey of media use for the purposes of market research, are described. Then, the analytical potential of these data is demonstrated by examining the question whether the introduction of the Dual Broadcasting System in Germany after 1984 ha...

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Veröffentlicht in:Historical social research (Köln) 2009-01, Vol.34 (1 (127)), p.49-61
Hauptverfasser: Hagenah, Jörg, Meulemann, Heiner
Format: Artikel
Sprache:eng
Schlagworte:
Audiences
Broadcasting
Case studies
Data
Data analysis
Federal Republic of Germany
Germany
Historical analysis
Internet
Leisure time
Linking Theory and Data: Process-Generated and Longitudinal Data for Analysing Long-Term Social Processes / Verknüpfen von Theorie und Daten: Prozess-generierte und longitudinale Daten zur Analyse langfristiger sozialer Prozesse
Longitudinal studies
Mass Media
Media studies
Media use
Radio
Research methods
Social history
Survey analysis
Surveys
Television
Television broadcasting
Television networks
Trends
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Zusammenfassung:The design and the content of the Media Analyse, a repeated survey of media use for the purposes of market research, are described. Then, the analytical potential of these data is demonstrated by examining the question whether the introduction of the Dual Broadcasting System in Germany after 1984 has increased the preference for TV in the population — which indeed it has.
ISSN:0172-6404