The Sales Effort and Monopoly Capital

The Sales Effort and Monopoly Capital

How the notion of sales effort functions in a monopoly-finance capitalist system is investigated through the 1966 book 'Monopoly Capital' by Paul Baran and Paul Sweezy. Aside from providing information when consumers make purchasing decisions, advertising is shown to influence corporate me...

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Veröffentlicht in:Monthly review (New York. 1949) 2009-04, Vol.60 (11), p.1-23
Hauptverfasser: McChesney, Robert W, Foster, John Bellamy, Stole, Inger L, Holleman, Hannah
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Analysis
Capital
Capitalism
Communications industry
Consumer spending
Criticism and interpretation
Demand
Economics
Economists
Finance
Free enterprise
Free markets
Freedom of the press
History
Investments
Journalism
Marketing
Mass media
Mass Media Effects
Monopolies
Monopolistic competition
Monopoly capitalism
Political activism
Political aspects
Political economy
Radio broadcasting
Social activism
Social aspects
Television advertising
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Beschreibung
Zusammenfassung:How the notion of sales effort functions in a monopoly-finance capitalist system is investigated through the 1966 book 'Monopoly Capital' by Paul Baran and Paul Sweezy. Aside from providing information when consumers make purchasing decisions, advertising is shown to influence corporate media and journalism. The social and political implications of advertising are also discussed.
ISSN:0027-0520
0027-0520
DOI:10.14452/MR-060-11-2009-04_1