Missing in Action: "Framing" Race on Prime-Time Television

Racism in the post-civil rights united states is reproduced through subtle and naturalized ideologies (Bonilla-Silva, 2001; Feagin, 2000; Omi and Winant, 1994). Consequently, efforts to document and combat racism need to match this shift into the ideological realm. This study analyzes the racial ideologies surrounding Asian/Pacific Islander Americans (APIAs) in prime-time television. By examining one of the most widely consumed media of popular culture, this article empirically demonstrates how APIAs continue to be marginalized and stereotyped in prime-time television through particular frames. It also identifies specific instances in which this medium pushes the racial envelope, challenging existing stereotypes through counter-ideologies. Adapted from the source document.