Biotechnology in the Japanese media: Comparative analysis of newspaper articles on genetic engineering in Japan and Europe

The present study examined how the representations of biotechnology using genetic engineering have been developed in Japan relying on media analysis. Specifically, using the online database of the Asahi Shimbun, one of the major opinion‐forming newspapers in Japan, the annual numbers of articles concerning biotechnology were tallied from 1985 to 2000, and an analysis was conducted of the content of 850 articles from 10 particular years. Specifically, a framework in which a biotechnological issue was presented was focused on; the changes of dominant frames and the relationships between frames and specific biotechnological applications (e.g. medicine, agrifood and cloning) were investigated. The results showed that: (i) the number of articles increased sharply in particular since 1996–1997; (ii) although general attitudes toward biotechnology were persistently positive, a frame of biotechnological article became more diverse (i.e. the prospect frames were considerably dominant in the earlier phases, but the concern frames also became prominent in the later phases); and (iii) several articles were found which reported cloned animals in a frame of emotional attachment, a frame unique to Japan. These results were compared with those of European countries and discussed from a perspective of the theory of collective symbolic coping.