External Client Satisfaction at Insurance Companies in the Municipality of Maracaibo

The general purpose of this paper was to determine the level of external customers' satisfaction regarding services offered by insurance companies in the municipality of Maracaibo. The project had a descriptive, non-experimental, applied fieldwork design. Specific goals sought to identify the components of quality that determined external customer satisfaction with insurance companies & to identify the factors that influenced customers' purchasing behavior. Basic traits of the elements producing customer satisfaction were determined. Tables, References. Adapted from the source document.