Conceptual Model, Potential Predictors and Dimensions of Affinity for the Use of the Internet

Numerous Internet related activities are rewarding & beneficial for private & professional life. Motivation for the use of the Internet is an important research topic in relation to populations & special groups who show a low level of Internet use despite the availability of a telecommun...

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Veröffentlicht in:Medijska istraživanja 2006-01, Vol.12 (1), p.27-44
Hauptverfasser: Bubas, Goran, Hutinski, Zeljko
Format: Artikel
Sprache:eng
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Zusammenfassung:Numerous Internet related activities are rewarding & beneficial for private & professional life. Motivation for the use of the Internet is an important research topic in relation to populations & special groups who show a low level of Internet use despite the availability of a telecommunication infrastructure & satisfactory financial potential for the use of this medium. This paper presents a conceptual model of affinity for the use of the Internet, & also the results of empirical research of the potential predictors & factors of motivation for the use of the Internet. A survey was performed on 435 college students & the data were analyzed by regression analyses & factor analysis. The revealed potential predictors of frequency of Internet use & of the desire to use the Internet are discussed, as well as the dimensions of motivation for the use of the Internet that were uncovered by factor analysis. Tables, Figures, References. Adapted from the source document.
ISSN:1330-6928