"The Times They are A-Changin"

This study compared how selected broadsheet newspapers from three countries covered female and male tennis players competing in the 2004 Wimbledon Championships. From the UK, The Times; from the US, The New York Times; and from Canada, The Globe & Mail were examined. This cross-national comparison extends the work of Vincent (2004) who performed an analysis of three British newspapers' coverage of Wimbledon (one broadsheet and two tabloids). Content analysis was used to compare the amount and prominence of the coverage devoted to female and male tennis players in all articles and photographs during the Wimbledon Championships fortnight (20 June-5 July 2004). Data were also collected one day prior to the Championships and one day following for a total of 16 days. Analysis of variance (ANOVA) was used to determine statistically significant differences (p