Individualism-Collectivism: An Empirical Study of a Conceptual Issue

Individualism-collectivism emerges from the literature as a high-order concept, explaining cross-cultural differences over a wide range of situations, with collectivists more inclined than individualists to provide for others. The present study challenges this conceptualization. Not only the readiness to support others (input) but also the expectation to receive support (output) has to be taken into account. Subjects in Hong Kong, Turkey, Greece, The Netherlands, and the United States (New York State) completed a questionnaire asking how much support they expected to receive from and give to persons in a range of social categories. Results showed that (a) the ratio between input and output as well as (b) the patterning of input and output over social categories were similar in all samples. Ratings of emotional closeness that were also obtained could account for most variance between social categories. The findings fit an interpretation of cross-cultural differences in terms of specific patterns of interpersonal relationships.