"Is Media Research Prescientific?": Comments Concerning the Claim That Mass Media Research Is "Prescientific": A Response to Potter, Cooper, and Dupagne

"Is Media Research Prescientific?": Comments Concerning the Claim That Mass Media Research Is "Prescientific": A Response to Potter, Cooper, and Dupagne

It is argued that the claims made by W. James Potter, Roger Cooper, & Michel Dupagne (see SA 42:4/9407527) that mass media research is prescientific is unwarranted because the authors' criteria, theory, & probability are too narrow & arbitrary for scientific research. Also, their ap...

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Veröffentlicht in:Communication theory 1995-08, Vol.5 (3), p.273-289
1. Verfasser: Sparks, Glenn G
Format: Artikel
Sprache:eng
Schlagworte:
Communication
Communication Research
Media
Methodological Problems
Science
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Zusammenfassung:It is argued that the claims made by W. James Potter, Roger Cooper, & Michel Dupagne (see SA 42:4/9407527) that mass media research is prescientific is unwarranted because the authors' criteria, theory, & probability are too narrow & arbitrary for scientific research. Also, their application of probability sampling is inconsistent with norms of the scientific community. 19 References. V. Wagener
ISSN:1050-3293