Social responsibility and personal success: A research note

Analyses of corporate social responsibility recognize that individual decisionmakers are paramount to implementing socially responsible programs, & that it is difficult to ask executives to act in a socially responsible manner if such actions have a negative impact on personal success. Here, mai...

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Veröffentlicht in:	Journal of the Academy of Marketing Science 1990-07, Vol.18 (3), p.239-244
Hauptverfasser:	Hunt, Shelby D, Kiecker, Pamela L, Chonko, Lawrence B
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Executives Motivation Social Responsibility Success United States of America
Online-Zugang:	Volltext
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